Your headline tells the story
You have to ask yourself how it’s important to the reader or how it benefits the reader. Your headline tells the story. Your headline sells the story. Right!
Second, make sure that your press release is real news. You mean don’t mention the latest products for sale? I do.
A press release is not a sales letter. It needs to talk about real news not just a shameless plug to sell a product. I guess the news agencies wouldn’t pick it up, would they?
Before the reader sees your press release a journalist sees it, and hopefully the AP and other news agencies will decide to run with the release. .
Media releases are often the first thing that comes to mind when you think public relations...Read More