Restaurant Opening Press Release

Restaurant Opening Press Release

Hello and welcome to this week 30 minutes restaurant marketing, this week I will go through how to write a Restaurant Press Release. I don’t know where you live, but here in Macau there is plenty of competition in the restaurant business. In a relatively small city with around 600 thousand habitants it looks like it opens a new restaurant every day. That is why restaurant marketing is so important, and press releases are a great tool especially when you are opening a new restaurant.

Get started

So let’s learn how to write a press release for your restaurant. At the top of your press release should come your restaurant logo and business address. And then Press Release Written Below in Bold Capital Letters. Below comes the Title.

First paragraph

This is going to be the first part read by the receiver. You must make sure that this title will create the desire to read your press release. In case it is an opening you should include in your title that is an opening, type of restaurant you are going to open, and what differentiates it from all the other restaurants in town. An example would be: Grand Opening Tomorrow! The Bullfighter Spanish Restaurant by the Awarded Spanish Chef Ambrósio. Below the title should come the date you will send it to the press. The first paragraph it is very important as many times it is the only part read.

Opening of the Restaurant

In case it is a restaurant opening you should mention that: it is a new restaurant, its opening date, what kind of food you will serve, its location, and what makes it different from all the other restaurant concepts around. If you have created a nice website for your restaurant I suggest you to also add a link to it so the reader can easily get more info or see some pictures of your restaurant. An example would be: The Bullfighter is a new Spanish restaurant in Macau that will open tomorrow.

Second paragraph

It offers more than 200 different tapas in its menu, all developed by the multi awarded Chef Ambrósio. You can find more details about it on At the second paragraph you should emphasize your restaurant strengths. If you need help in defining your restaurant strengths you should watch my video on week 10. I will leave a link below. If your strength is your Chef experience this is the place to talk about it, if your strength is the pricing you must emphasize it here, etc…

Third paragraph

The third paragraph most of the times is not necessary, but if you believe you need to talk a little bit more about your unique restaurant qualities, like signature dishes, or the customer experience you offer, this is the place. You need to make sure that all the most important information for the journalist or food blogger and your target market is at the first paragraph, the second paragraph is the second most relevant information, and so on. At the end of the press release make sure you type the word Ends, and below that the Notes to the Editor.

journalists and food bloggers

Here you should write a very short description about the company who manages the restaurant, and one contact in case the journalist wants to contact you for more information. After finishing writing your press release you will need to research and list out all the journalists and food bloggers with who you want to share your press release. Journalists have a lot of stuff to read every day, so only send the press release to people who may be interested in your story and not to everyone, so if you are a small restaurant in Macau please don’t send it to Fox Sports but instead focus on local newspapers and food bloggers that write about the Macau dining scene. Then you need to decide how to reach them. I would suggest email because it is easier, cheaper, and achieves results if you have an interesting press release.

If you send the press release by email, I suggest you to send it as an attachment and write a different personal message for every contact you send it out. Thank you for watching, hope it helps, and if you want me to keep creating restaurant marketing videos please support by liking, commenting, or sharing below. Thanks and Cheers! .

As found on Youtube

How to Write a Press Release FREE Media Release Template

Your headline tells the story

You have to ask yourself how it’s important to the reader or how it benefits the reader. Your headline tells the story. Your headline sells the story. Right!

Second, make sure that your press release is real news. You mean don’t mention the latest products for sale? I do.

A press release is not a sales letter. It needs to talk about real news not just a shameless plug to sell a product. I guess the news agencies wouldn’t pick it up, would they?

Before the reader sees your press release a journalist sees it, and hopefully the AP and other news agencies will decide to run with the release. .

Media releases are often the first thing that comes to mind when you think public relations. They are a tried and true method, and are often very successful in getting media coverage.


However, journalists also get hundreds of them a day – most of them completely unrelated to their area of interest.


That’s why your media release needs to stand out and get the attention of the journalist.


To help you achieve this I have developed a fool proof media release template especially for you.

Your Media Release Template is below


The headline of a media release should summaries the key points, but be catchy, interesting and strong. It is designed to catch attention and encourage further reading. Ensure you bold it.

The lead paragraph is the key part of your media release. It is essential that your lead is punchy and has the story hook. Check that it includes: who, what, when, where, why and how.
The paragraph under the lead should expand on the lead and be the point where you start telling the story. It is important to priorities messages from the most important to the least important. Use short sentences and short paragraphs with vigorous, active language. Always write in the third person.Use quotes to make your writing more interesting but remember all opinions must be attributed to a particular person or the organization. The media is unable to use newsworthy assertions unless sourced, and journalists will sometimes call to check on the quotes.
The last paragraph is the least important and can include background information about you and your services or summarise the essential elements of the media release.Always finish the media release with -ends- so the journalist knows it is finished.
Make sure you include the following contact information.For further media information contact:Contact name Email Phone number
It is important to include a boiler plate at the bottom of your media release. A boiler plate is a one paragraph summary of background information about yourself and your business. This information will give the journalist an overview and isn’t necessarily needed in the body of the media release.

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