WHY SHOULD MUSICIANS USE E-MAIL MARKETING?
Among the most effective advertising techniques for musicians is e-mail advertising and marketing. Email marketing permits you to get in touch with your followers and fans straight. Email is additionally one of the most effective way to obtain your followers to act!
Social media site is likewise a main advertising device for artists. Nonetheless, it’s harder to reach all your fans via social media. Your message gets hidden in all the sound, you’re defending interest versus the competitors, and also platforms limit message reach. Plus, your fans are most likely to see an e-mail before a social media message.
It’s additionally crucial for musicians to get in touch with their followers regularly. That’s why it’s essential to build an e-mail listing of followers you can get to and involve with straight. Furthermore, e-mail marketing is an effective way to promote your brand, reveal new launches, tour dates, sales promotions, music videos, and also various other vital news.
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However, keeping an email advertising and marketing project can be tough. Here are e-mail marketing pointers for artists.
1. EMAIL ADVERTISING AND MARKETING SOLUTIONS FOR MUSICIANS
Before you gather emails, you must initially pick an email advertising system. Email advertising services offer functions that gather and also handle e-mail checklists, send mass emails, collect analytic, assistance integration, and offer other emailing tools. Several likewise supply newsletter design templates as well as an integrated editor to tailor professional-looking email projects.
There are various e-mail advertising services. It’s important to pick one that supplies the e-mail marketing includes that fulfill your requirements. Below are 5 email advertising and marketing services for musicians:
1. HubSpot
2. Mail chimp
3. ActiveCampaign
4. FanBridge
5. AWeber
There are a lot of other benefits of using an email service instead of your individual e-mail account. We encourage you to investigate the various benefits and also email advertising and marketing attributes.
2. HOW TO BUILD AN E-MAIL CHECKLIST?
Once you pick an e-mail advertising and marketing service, start building your email listing. There are numerous methods for accumulating email addresses. Here are five ways to accumulate e-mail addresses:
ADD AN EMAIL SIGNUP FORM TO YOUR SONGS LANDING PAGE SITE
An e-mail sign up type on your songs site supplies visitors with a fast, practical means to sign up for your checklist. Embedded opt-in e-mail forms are also very easy to include in a website and are proven to work.
Mailchimp users have actually seen their list growth rate increase by an average of 50.8% after including a pop-up kind to their website.
Make your e-mail sign up kind stand out so your site visitors will observe it. For instance, installed the sign up kind in a noticeable area on your website that’s visible on all web pages. Or, produce a pop-up kind your visitors will quickly see as soon as they see your website.
Moreover, add an effective ‘call-to-action’ that will certainly convince individuals to send their e-mail to your list. Likewise, inform followers what they obtain for choosing in.
A generic “sign up to my newsletter” will not convince anybody to subscribe. Listing advantages like regular songs updates, trip dates, amazing news, and other exclusive surprises.
Lastly, keep the email sign up type simple. The simpler it is to fill in, the more customers you’ll obtain. A name and e-mail address will be sufficient.
HOW TO STYLE AN EFFICIENT SONGS WEBSITE
Learn exactly how to develop an efficient landing page music site. Below are 10 suggestions for constructing a musician internet site that gets in touch with your fans and also music market peers.
OFFER INCENTIVES FOR EMAIL ADDRESSES
Encourage people to give their email in exchange for a unique motivation. Offer a free song download, discount on each, special access to content, and so on
.Additionally, your email sign up landing page kind will certainly do far better if you reward fans for registering for your e-mail list. Additionally, a lot of email advertising and marketing solutions provide an autoresponder attribute that will supply information concerning the special offer.
COLLECT EMAILS IN PERSON AT GIGS
Print out a mailing list sign up sheet and place it on your sales promotions table. After the show, add the email addresses to your mailing list and email your new subscribers thanking them for coming out.
Also, don’t place the list at your table and hope for sign ups. Offer an incentive in exchange for emails like a discount on sales promotions, free stickers, or a button. Moreover, encourage fans to sign up for your mailing list on stage during your set.
USE SOCIAL MEDIA TO GROW YOUR EMAIL LIST
Social media is a valuable asset for musicians. A strong social media presence is essential for promoting your music, engaging with fans, and expanding your fan base. Having an effective social media strategy also connects you with music industry peers and presents new opportunities.
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Utilize Facebook Live, Twitter, Instagram, SoundCloud, YouTube, and other platforms to connect with fans. Leverage your social media accounts to collect emails with these tips:
Add a call-to-action button on Facebook to drive traffic to your site. Facebook’s call-to-action button also offers a ‘Sign Up’ option to grow your email list.
Include a call-to-action in your social media ‘bio’ sections. Also, include a link that goes to a landing page with an email sign up form. For example, “download my exclusive single free here.”
Schedule posts on Facebook, Twitter, and Instagram to promote gated content. Offer exclusive content on your music website or a platform like Bandcamp in exchange for email addresses. For example, free music downloads, sales promotions discounts, music production tutorials, etc
Create a lead-generating Facebook Ad. You can target an exact demographic and direct your message to the right people.
Run a contest or giveaway. Announce the contest on social media. Describe the contest, add a catchy hashtag, and link to a landing page that requires an email address to participate.
Create YouTube tutorials with a call-to-action link and an end screen. You can also add a call-to-action link in the video description.
Host Twitter Chats. Twitter chats bring like-minded people together to ask questions and discuss particular topics. Use this feature to engage with fans and collect emails. Also, incorporate Twitter Lead Generation Cards. These cards allow you to collect email addresses straight from Twitter.
Install Facebook Page Apps that direct traffic. Direct fans to your music website or another place that offers incentives in exchange for email addresses. Also, explain to people why they should sign up to your list.
Cross-promote with other artists. Cross-promoting with another artist can double the exposure of your release and fan following.
There are several other ways to use social media to grow your email list. We encourage you to research different strategies.
The key is to grow your social media following, and then convert those followers into email leads.
START A MUSIC BLOG OR PODCAST
Posting quality content to a music blog is a sure way to attract visitors and grow your email list. Engaging and informative content also gets fans visiting your website regularly.
Every blog article or podcast you post is also an opportunity to promote your mailing list and brand. Moreover, encourage fans to sign up for your email list with a call-to-action.
Read:
Social Media Marketing For Musicians That Works!:
Vol. I Essentials You Need To Know
Boost your career and get your music featured on blogs with these essential music submission tips.
3. EMAIL MARKETING BEST PRACTICES
Like any email, the golden rule is to keep them simple, concise, straight-to-the-point, and polite. Below are best practices:
Craft an enticing subject line that will persuade someone to open your email.
Personalize the email with the subscriber’s name. Most email marketing services have meta tags that will insert the subscriber’s name.
Keep the email short. Attention spans are short these days. Express your message in a short and concise way.
Each email should have one main purpose or goal. Make sure your subscribers know exactly what your email is about.
Tell your subscribers what you want them to do. Don’t beat around the bush. For example, “watch this new video of my hit single.”
Make the email experience meaningful, engaging, and personalized. The voice, tone, and imagery in your emails should reflect your brand. Also, stick with the email template theme fans will recognize.
Have clear titles and a clean look. Make it easy for readers to spot links, the call-to-action, and other valuable information.
Always include a call-to-action. It can be a button or hyperlink that drives fans to take action. For example, a message saying “listen to my new album” and a “buy the album” button.
Provide exciting and valuable content your fans will appreciate. Give them a reason to stay subscribed to your email list.
Include links to your social media and website. Also, include your contact information.
Utilize email marketing automation. Most email marketing services offer automation features. For example, send an automatic welcome email when someone subscribes to your list. A welcome email can also include a free music download link or discount code.
Know your audience. Use Google Analytic to figure out your target audience. Also, engage with them on social media.
Then, uses the information gathered to adapt your emails.
Make sure your newsletter is mobile-friendly. Many people access their email on phones. Also, test your emails on different mobile devices!
Send exclusive emails. Make sure your subscribers are the first to hear about new releases, tour dates, and other news.
Schedule your newsletters. Contacting your fans once a month is a good start. You can also send more if you have news like new tour dates for an upcoming release.
People like consistency. Try sending emails on a particular day of the week each month.
Finally, thank your subscribers. Include sincere thanks for being a fan and a part of the community.
CONCLUSION
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Read my ConversionPro Review here.There is a 14 day FREE Trial cost $50 per month USD. Your email list is like an official fan club. Email marketing is an effective way to connect with fans, promote your brand, and stay relevant in the music industry. To emphasize, email marketing is an essential promotional strategy that will boost your music career.
Good luck!
