Whether you are a local brick and mortar business, an ecommerce shop, an info

marketer, an affiliate marketer, an Amazon Kindle author, a CPA, or even a hair stylist

this can help you get more customers and more business which at the end of the day

is why we are all in business for ourselves!

Remember, that consistency counts! Don’t get discouraged if after 5 days you don’t

see much progress on your list building. You need to see this process through to

completion, and be diligent. Apart from having an email list the ones that succeed in

this business succeed because they are consistent!

It will be fun to watch your email list grow.

Let’s get started!

 

This will be one of the longer sections of this ebook, but it is the most important one

to follow along with, as it covers the one thing you must have going for you to get your

list going!

The first thing you must have in place to start your list building efforts is a lead magnet.

 

For those that already have a lead magnet, and are looking to build their lists you may

pick up some methods in this section that will help you enhance your lead magnet to

increase your conversions.

 

If you are starting out with building a list, then you will want to make sure you have

something to entice people to join your email list and give you their personal

information like their email address!

Back in the early days of list building and marketing online you could simply say “Join

My Newsletter”, and people would be happy to do it! Nowadays though people are

not as open to just share their email, and even their best email address with you.

 

So, you must give them a good reason to opt-in to learn more from you.

Here are 6 examples of really-good lead magnets you can create to give away.

Remember, the more exciting your offer sounds, the more people will gladly give up

their email addresses to receive it.

1. Top Tips PDF Report

 

This can be a list of tips that will help people solve a problem that they are

seeking a solution to. For example, if you are a tax accountant offering CPA

services, then you could write a report called: “The Top 8 Tax Savings Every Small

Business Owner Needs To Know About”.

If you were a small business looking for help with taxes, then you better believe

that would capture your attention, and get you to give up your email address!

In this report, you can share the top 8 tax savings tips, and even do a paragraph

or page at the beginning and end that sends people to your website for more

information.

If you are an affiliate marketer with content sites selling people on mattresses,

then you could do a report called: “How To Find The Perfect Mattress For You”.

Then you create a short 3 to 5 page report explaining your tips for finding the

perfect mattress.

To give you one more example let’s say you sell pet products on an ecommerce

store you could create a report that says “6 Pet Products Every Dog Owner Can’t

Live Without!”

That would be attractive on your site, and would generate those email

subscribers that you can then follow up with later when you have sales on your

store, and inside the report you can could of course recommend 6 products from

your store with direct links!

Another example for this type of lead magnet is found here in this chapter! I

could simply take the 6 lead magnets I am recommending right now, and do a

free report called: “6 Highly Effective Lead Magnets”.

If you are stuck for ideas that your market wants, look at Q&A sites like

http://answers.yahoo.com or www.quora.com. You can also do a search for

your niche keyword phrase like “pet products”, “small business taxes”, or

“mattresses” into www.youtube.com or www.google.com and look at the

‘Suggested Search Phrases’ that come up!

Browse forums in your market, or even look at top selling books within your

niche on Amazon. Just think creatively and start writing. It is conceivable to write

your entire lead magnet in just a few hours from start to finish!

2. Video Training

 

Like the top tips report you can record a video that teaches people something

important to them! Do not let the idea of video scare you. This video can be as

simple as a PowerPoint slide where you record your voice giving the content on

the slides, and you use a simple screen capture software to record it.

These types of videos are simple to do. You can knock these videos out fast as

well.

Here are 3 different screen capture recording software programs.

1) www.Screencast-O-Matic.com – This is a free screen capture software with

a $15/annual upgrade (at the time of writing this ebook). The annual

upgrade option removes the watermark on the videos. A very low cost in

my opinion.

2) Jing – This is a free software that also allows you to record videos, and has a

low upgrade to make it easier to work with the video files.

3) Camtasia – This is a more expensive web-based software, but honestly

worth a serious look if you plan to do lots of videos in the future as it has a

simple to use editor that can be used for all kinds of videos not involving

your screen captures. I would suggest starting with one of the free or lowcost options to get your feet wet at making videos first.

Another simple way to make a video or a series of videos to give away is to use

your cell phone!

Yes, even a selfie video when held, still will do great for you!

You can make a great video in 10 minutes or less! Just make a list either on paper

or in your head on what you want to cover and start recording!

Video is not hard! The hardest part of video making is just getting started. Once

you get your feet wet in the video creation process you can even start making

videos to promote your landing page as we will discuss later in this ebook.

3. E-Coaching Lessons

Another popular giveaway method is to offer e-coaching or email training! This

is a great strategy to get people in the habit of opening your emails

consistently.

 

So instead of offering your giveaway in the form of a single PDF or a video like

the previous lead magnet ideas, you could offer a series of 5 to 10 emails that

deliver the content daily, every other day, or weekly!

Another benefit to this strategy is that it means you can launch your list

building efforts with only needing the first email! Then of course add the

others, and once your e-coaching lessons are all wrapped up you don’t have to

do it again unless you decide to update them.

 

Again, just find hot topics to create content around, and use that for your list

magnet! The key is finding content your audience really wants to know, and

making it easy for them to go through it all.

4. Exclusive Interview

Interviewing an expert in your industry is another unique way to quickly create

a lead magnet. This means researching to find a popular author, speaker,

blogger, radio show host, or other expert in your marketplace to do a 15 to 30

minute interview with you that you record electronically.

Simply come up with the top questions to ask, and join each other on Skype or

Google Hangouts!

Then you deliver the interview as an audio file to your audience after they optin for your email list!

5. Special Webinar Event

Hosting a live webinar even in your market is a great way to start building a list,

and once your webinar is done you can use it as an ongoing lead magnet.

You simply choose a date for your special webinar event and drive traffic to

your registration page. You can use Google Hangouts (free) or GoToWebinar to

host the webinar.

 

Webinars also double as a powerful sales tool as you can sell your products or

services easily at the end of them. Sometimes even affiliates for you will help

send you traffic.

Just like with the other lead magnets your key is to choose a topic that you know

your audience wants more details on!

6. Exclusive Discount or Coupon Code

This is probably the easiest to create lead magnet by far! You can create a

unique coupon code that you can offer people that optin to your email list!

It is a great solution because it solves two problems.

1) What are you going to giveaway?

2) Gives your customers an immediate reason to buy from you!

The simplest way is to create a generic coupon code and offer it to your

customers to download, or give them access to a special discount page to access

your products in the future!

Day #1 Assignment: At this point you should choose the lead magnet you want to go

with and start creating it. Don’t put too much thought into this step! Just get started

creating! You can always perfect it later.

Perfectionism will lead to sure failure in business. Although you want to put out quality

materials with your branding, you need to realize unless your lead magnet is done, you

can expect zero new email subscribers!

Let’s create this lead magnet and move onto day number 2 where we will setup our

autoresponder software so we can start to collect email subscribers!

 

will decrease as we want you focusing all your efforts on taking action! That is going to

be the key to you winning and growing your email list during these 30 days! In this

section let’s explore the process of setting up your autoresponder.

 

This step is a little more technical, but simple enough that anyone can complete it! I

will give you direct links to helpful online tutorials you need to complete the various

steps mentioned straight from the four main companies I will be recommending you

get started with.

One must have software tool you need for building an email list is an autoresponder.

This will act as your database for storing your email addresses, help automate your list

building, give you the necessary opt-in forms needed to grow your list, and allow you

to gain new email subscribers.

There are many autoresponders online, but I am going to share with you four of the

most popular ones. The top 2 (Aweber and Getresponse) are the most widely used

autoresponders for online businesses.But the best one with AI technology click here

Please do not allow yourself to get too hung up here or worried about picking the

perfect autoresponder for you! The most important thing is that you choose an

autoresponder! All four of these do what you need! It comes down to pricing and a

comfort level.

You can visit each one and get an idea on pricing. The pricing changes with these. I will

say from a feature standpoint they all 4 offer about the same feature sets. Personally,

from my experience I find Aweber to be the easiest one to work with out of the box,

plus they are probably the most recognized in the autoresponder field. So that is why

they top my list.

But I recommend Royaltie as All-In-One AI Marketing Platform