Whether you are a local brick and mortar business, an ecommerce shop, an info
marketer, an affiliate marketer, an Amazon Kindle author, a CPA, or even a hair stylist
this can help you get more customers and more business which at the end of the day
is why we are all in business for ourselves!
Remember, that consistency counts! Don’t get discouraged if after 5 days you don’t
see much progress on your list building. You need to see this process through to
completion, and be diligent. Apart from having an email list the ones that succeed in
this business succeed because they are consistent!
It will be fun to watch your email list grow.
Let’s get started!
This will be one of the longer sections of this ebook, but it is the most important one
to follow along with, as it covers the one thing you must have going for you to get your
list going!
The first thing you must have in place to start your list building efforts is a lead magnet.
For those that already have a lead magnet, and are looking to build their lists you may
pick up some methods in this section that will help you enhance your lead magnet to
increase your conversions.
If you are starting out with building a list, then you will want to make sure you have
something to entice people to join your email list and give you their personal
information like their email address!
Back in the early days of list building and marketing online you could simply say “Join
My Newsletter”, and people would be happy to do it! Nowadays though people are
not as open to just share their email, and even their best email address with you.
So, you must give them a good reason to opt-in to learn more from you.
Here are 6 examples of really-good lead magnets you can create to give away.
Remember, the more exciting your offer sounds, the more people will gladly give up
their email addresses to receive it.
1. Top Tips PDF Report
This can be a list of tips that will help people solve a problem that they are
seeking a solution to. For example, if you are a tax accountant offering CPA
services, then you could write a report called: “The Top 8 Tax Savings Every Small
Business Owner Needs To Know About”.
If you were a small business looking for help with taxes, then you better believe
that would capture your attention, and get you to give up your email address!
In this report, you can share the top 8 tax savings tips, and even do a paragraph
or page at the beginning and end that sends people to your website for more
information.
If you are an affiliate marketer with content sites selling people on mattresses,
then you could do a report called: “How To Find The Perfect Mattress For You”.
Then you create a short 3 to 5 page report explaining your tips for finding the
perfect mattress.
To give you one more example let’s say you sell pet products on an ecommerce
store you could create a report that says “6 Pet Products Every Dog Owner Can’t
Live Without!”
That would be attractive on your site, and would generate those email
subscribers that you can then follow up with later when you have sales on your
store, and inside the report you can could of course recommend 6 products from
your store with direct links!
Another example for this type of lead magnet is found here in this chapter! I
could simply take the 6 lead magnets I am recommending right now, and do a
free report called: “6 Highly Effective Lead Magnets”.
If you are stuck for ideas that your market wants, look at Q&A sites like
http://answers.yahoo.com or www.quora.com. You can also do a search for
your niche keyword phrase like “pet products”, “small business taxes”, or
“mattresses” into www.youtube.com or www.google.com and look at the
‘Suggested Search Phrases’ that come up!
Browse forums in your market, or even look at top selling books within your
niche on Amazon. Just think creatively and start writing. It is conceivable to write
your entire lead magnet in just a few hours from start to finish!
2. Video Training
Like the top tips report you can record a video that teaches people something
important to them! Do not let the idea of video scare you. This video can be as
simple as a PowerPoint slide where you record your voice giving the content on
the slides, and you use a simple screen capture software to record it.
These types of videos are simple to do. You can knock these videos out fast as
well.
Here are 3 different screen capture recording software programs.
1) www.Screencast-O-Matic.com – This is a free screen capture software with
a $15/annual upgrade (at the time of writing this ebook). The annual
upgrade option removes the watermark on the videos. A very low cost in
my opinion.
2) Jing – This is a free software that also allows you to record videos, and has a
low upgrade to make it easier to work with the video files.
3) Camtasia – This is a more expensive web-based software, but honestly
worth a serious look if you plan to do lots of videos in the future as it has a
simple to use editor that can be used for all kinds of videos not involving
your screen captures. I would suggest starting with one of the free or lowcost options to get your feet wet at making videos first.
Another simple way to make a video or a series of videos to give away is to use
your cell phone!
Yes, even a selfie video when held, still will do great for you!
You can make a great video in 10 minutes or less! Just make a list either on paper
or in your head on what you want to cover and start recording!
Video is not hard! The hardest part of video making is just getting started. Once
you get your feet wet in the video creation process you can even start making
videos to promote your landing page as we will discuss later in this ebook.
3. E-Coaching Lessons
Another popular giveaway method is to offer e-coaching or email training! This
is a great strategy to get people in the habit of opening your emails
consistently.
So instead of offering your giveaway in the form of a single PDF or a video like
the previous lead magnet ideas, you could offer a series of 5 to 10 emails that
deliver the content daily, every other day, or weekly!
Another benefit to this strategy is that it means you can launch your list
building efforts with only needing the first email! Then of course add the
others, and once your e-coaching lessons are all wrapped up you don’t have to
do it again unless you decide to update them.
Again, just find hot topics to create content around, and use that for your list
magnet! The key is finding content your audience really wants to know, and
making it easy for them to go through it all.
4. Exclusive Interview
Interviewing an expert in your industry is another unique way to quickly create
a lead magnet. This means researching to find a popular author, speaker,
blogger, radio show host, or other expert in your marketplace to do a 15 to 30
minute interview with you that you record electronically.
Simply come up with the top questions to ask, and join each other on Skype or
Google Hangouts!
Then you deliver the interview as an audio file to your audience after they optin for your email list!
5. Special Webinar Event
Hosting a live webinar even in your market is a great way to start building a list,
and once your webinar is done you can use it as an ongoing lead magnet.
You simply choose a date for your special webinar event and drive traffic to
your registration page. You can use Google Hangouts (free) or GoToWebinar to
host the webinar.
Webinars also double as a powerful sales tool as you can sell your products or
services easily at the end of them. Sometimes even affiliates for you will help
send you traffic.
Just like with the other lead magnets your key is to choose a topic that you know
your audience wants more details on!
6. Exclusive Discount or Coupon Code
This is probably the easiest to create lead magnet by far! You can create a
unique coupon code that you can offer people that optin to your email list!
It is a great solution because it solves two problems.
1) What are you going to giveaway?
2) Gives your customers an immediate reason to buy from you!
The simplest way is to create a generic coupon code and offer it to your
customers to download, or give them access to a special discount page to access
your products in the future!
Day #1 Assignment: At this point you should choose the lead magnet you want to go
with and start creating it. Don’t put too much thought into this step! Just get started
creating! You can always perfect it later.
Perfectionism will lead to sure failure in business. Although you want to put out quality
materials with your branding, you need to realize unless your lead magnet is done, you
can expect zero new email subscribers!
Let’s create this lead magnet and move onto day number 2 where we will setup our
autoresponder software so we can start to collect email subscribers!
will decrease as we want you focusing all your efforts on taking action! That is going to
be the key to you winning and growing your email list during these 30 days! In this
section let’s explore the process of setting up your autoresponder.
This step is a little more technical, but simple enough that anyone can complete it! I
will give you direct links to helpful online tutorials you need to complete the various
steps mentioned straight from the four main companies I will be recommending you
get started with.
One must have software tool you need for building an email list is an autoresponder.
This will act as your database for storing your email addresses, help automate your list
building, give you the necessary opt-in forms needed to grow your list, and allow you
to gain new email subscribers.
There are many autoresponders online, but I am going to share with you four of the
most popular ones. The top 2 (Aweber and Getresponse) are the most widely used
autoresponders for online businesses.But the best one with AI technology click here
Please do not allow yourself to get too hung up here or worried about picking the
perfect autoresponder for you! The most important thing is that you choose an
autoresponder! All four of these do what you need! It comes down to pricing and a
comfort level.
You can visit each one and get an idea on pricing. The pricing changes with these. I will
say from a feature standpoint they all 4 offer about the same feature sets. Personally,
from my experience I find Aweber to be the easiest one to work with out of the box,
plus they are probably the most recognized in the autoresponder field. So that is why
they top my list.
But I recommend Royaltie as All-In-One AI Marketing Platform
