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Your headline tells the story
You have to ask yourself how it’s important to the reader or how it benefits the reader. Your headline tells the story. Your headline sells the story. Right!
Second, make sure that your press release is real news. You mean don’t mention the latest products for sale? I do.
A press release is not a sales letter. It needs to talk about real news not just a shameless plug to sell a product. I guess the news agencies wouldn’t pick it up, would they?
Before the reader sees your press release a journalist sees it, and hopefully the AP and other news agencies will decide to run with the release. .
Media releases are often the first thing that comes to mind when you think public relations. They are a tried and true method, and are often very successful in getting media coverage.
However, journalists also get hundreds of them a day – most of them completely unrelated to their area of interest.
That’s why your media release needs to stand out and get the attention of the journalist.
To help you achieve this I have developed a fool proof media release template especially for you.
Your Media Release Template is below
The headline of a media release should summaries the key points, but be catchy, interesting and strong. It is designed to catch attention and encourage further reading. Ensure you bold it.
The lead paragraph is the key part of your media release. It is essential that your lead is punchy and has the story hook. Check that it includes: who, what, when, where, why and how.
The paragraph under the lead should expand on the lead and be the point where you start telling the story. It is important to priorities messages from the most important to the least important. Use short sentences and short paragraphs with vigorous, active language. Always write in the third person.Use quotes to make your writing more interesting but remember all opinions must be attributed to a particular person or the organization. The media is unable to use newsworthy assertions unless sourced, and journalists will sometimes call to check on the quotes.
The last paragraph is the least important and can include background information about you and your services or summarise the essential elements of the media release.Always finish the media release with -ends- so the journalist knows it is finished.
Make sure you include the following contact information.For further media information contact:Contact name Email Phone number
BOILER PLATE (ABOUT YOU AND YOUR BUSINESS)
It is important to include a boiler plate at the bottom of your media release. A boiler plate is a one paragraph summary of background information about yourself and your business. This information will give the journalist an overview and isn’t necessarily needed in the body of the media release.
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