Hello and welcome to this week 30 minutes restaurant marketing, this week I will go through how to write a Restaurant Press Release. I don’t know where you live, but here in Macau there is plenty of competition in the restaurant business. In a relatively small city with around 600 thousand habitants it looks like it opens a new restaurant every day. That is why restaurant marketing is so important, and press releases are a great tool especially when you are opening a new restaurant.
Get started
So let’s learn how to write a press release for your restaurant. At the top of your press release should come your restaurant logo and business address. And then Press Release Written Below in Bold Capital Letters. Below comes the Title.
First paragraph
This is going to be the first part read by the receiver. You must make sure that this title will create the desire to read your press release. In case it is an opening you should include in your title that is an opening, type of restaurant you are going to open, and what differentiates it from all the other restaurants in town. An example would be: Grand Opening Tomorrow! The Bullfighter Spanish Restaurant by the Awarded Spanish Chef Ambrósio. Below the title should come the date you will send it to the press. The first paragraph it is very important as many times it is the only part read.
Opening of the Restaurant
In case it is a restaurant opening you should mention that: it is a new restaurant, its opening date, what kind of food you will serve, its location, and what makes it different from all the other restaurant concepts around. If you have created a nice website for your restaurant I suggest you to also add a link to it so the reader can easily get more info or see some pictures of your restaurant. An example would be: The Bullfighter is a new Spanish restaurant in Macau that will open tomorrow.
Second paragraph
It offers more than 200 different tapas in its menu, all developed by the multi awarded Chef Ambrósio. You can find more details about it on www.bullfighter.com At the second paragraph you should emphasize your restaurant strengths. If you need help in defining your restaurant strengths you should watch my video on week 10. I will leave a link below. If your strength is your Chef experience this is the place to talk about it, if your strength is the pricing you must emphasize it here, etc…
Third paragraph
The third paragraph most of the times is not necessary, but if you believe you need to talk a little bit more about your unique restaurant qualities, like signature dishes, or the customer experience you offer, this is the place. You need to make sure that all the most important information for the journalist or food blogger and your target market is at the first paragraph, the second paragraph is the second most relevant information, and so on. At the end of the press release make sure you type the word Ends, and below that the Notes to the Editor.
journalists and food bloggers
Here you should write a very short description about the company who manages the restaurant, and one contact in case the journalist wants to contact you for more information. After finishing writing your press release you will need to research and list out all the journalists and food bloggers with who you want to share your press release. Journalists have a lot of stuff to read every day, so only send the press release to people who may be interested in your story and not to everyone, so if you are a small restaurant in Macau please don’t send it to Fox Sports but instead focus on local newspapers and food bloggers that write about the Macau dining scene. Then you need to decide how to reach them. I would suggest email because it is easier, cheaper, and achieves results if you have an interesting press release.
If you send the press release by email, I suggest you to send it as an attachment and write a different personal message for every contact you send it out. Thank you for watching, hope it helps, and if you want me to keep creating restaurant marketing videos please support by liking, commenting, or sharing below. Thanks and Cheers! .
You have to ask yourself how it’s important to the reader or how it benefits the reader. Your headline tells the story. Your headline sells the story. Right!
Second, make sure that your press release is real news. You mean don’t mention the latest products for sale? I do.
A press release is not a sales letter. It needs to talk about real news not just a shameless plug to sell a product. I guess the news agencies wouldn’t pick it up, would they?
Before the reader sees your press release a journalist sees it, and hopefully the AP and other news agencies will decide to run with the release. .
Media releases are often the first thing that comes to mind when you think public relations. They are a tried and true method, and are often very successful in getting media coverage.
However, journalists also get hundreds of them a day – most of them completely unrelated to their area of interest.
That’s why your media release needs to stand out and get the attention of the journalist.
To help you achieve this I have developed a fool proof media release template especially for you.
Thanks!
Your Media Release Template is below
DATE
HEADLINE
The headline of a media release should summaries the key points, but be catchy, interesting and strong. It is designed to catch attention and encourage further reading. Ensure you bold it.
LEAD
The lead paragraph is the key part of your media release. It is essential that your lead is punchy and has the story hook. Check that it includes: who, what, when, where, why and how. BODY
The paragraph under the lead should expand on the lead and be the point where you start telling the story. It is important to priorities messages from the most important to the least important. Use short sentences and short paragraphs with vigorous, active language. Always write in the third person.Use quotes to make your writing more interesting but remember all opinions must be attributed to a particular person or the organization. The media is unable to use newsworthy assertions unless sourced, and journalists will sometimes call to check on the quotes. END
The last paragraph is the least important and can include background information about you and your services or summarise the essential elements of the media release.Always finish the media release with -ends- so the journalist knows it is finished. CONTACT
Make sure you include the following contact information.For further media information contact:Contact name Email Phone number BOILER PLATE (ABOUT YOU AND YOUR BUSINESS)
It is important to include a boiler plate at the bottom of your media release. A boiler plate is a one paragraph summary of background information about yourself and your business. This information will give the journalist an overview and isn’t necessarily needed in the body of the media release.
Do you feel that no matter what you do, you can’t outrank your competition?
What if I told you that there is a formula to SEO and it works even if your competition is bigger than you?
And as long as you follow it, you can outrank them, even if you don’t have any money to spend on SEO.
Do you want to start growing your local business through low-budget online marketing strategies? Well, it’s more simple than you think. Watch this video to find out how you can better attract local customers in your area using online marketing. Hi, guys. I’m Mallory Graham of mallorygraham.com. For marketing and small business advice, subscribe to my channel and also hit the bell so you can get notified when I post a brand new video every Tuesday. If you’ve been relying on the old ways of marketing and realizing that they’re just not working for you anymore, by the end of this video you’ll know five simple and affordable strategies that you can use to grow your local business through online marketing.
If you think it’s time to start using online marketing to attract more local customers to your business, then keep on watching. The first strategy I have for you is to make sure that you are making the most of and optimizing your Google listing. The reason you want to make sure that your Google listing is up to date and optimized is because a lot of people are looking for your business and trying to find your services exclusively on Google. A lot of people are typing their questions into Google to find businesses like yours. And if you’re not on Google, then your competitors are and customers are going to go to them instead of you.
So, you want to make sure that you have either claimed your business or you have submitted your business to Google so that they can send you a postcard and you will have your listing up to date in no time. This is very easy to do. You just go to google.com/business and the steps are right in front of you. When you submit your business information, Google will send you a postcard to verify that your business is legitimate and that you are actually where you say you are. If you guys are already on Google My Business, then that’s great. Please share a link to your Google My Business listing in the comments below, and that way I can go and check it out. My second strategy for you to attract more local customers to your business is to utilize location keywords in your SEO. The reason you want to be using location keywords throughout your website is this way Google will pick up on your keywords that are relevant to the location where your target customers are searching. You want to make sure that you have the address of your business in every single page of your website.
The way that you can do this is simply by putting the address in the footer of your website. You also want to have your location in your contact page, your about page, and any other relevant pages that pertain to where you’re located. Another way you can utilize location keywords in your SEO is to optimize your page titles based on your location. For example, if you have a print shop out of Toronto, you want to include Toronto in the page titles of as many pages that are relevant to your location as possible. This will tell Google that your location is that much more important to the search results because you’re putting it in the title of your page. If you’re using a website builder or a platform like WordPress, there are tons of plugins that can help you out with location-based SEO or just SEO in general.
The third strategy I have for you for attracting more local customers to your business is to make sure that you have links on all of the relevant chambers of commerce in your area. This will ensure that you are visible on other websites that are relevant to the local business community. Generating links to your website from local newspapers for events that you’re putting on or an article that you’ve asked them to write or that you’ve contributed to in some way can not only really help your SEO in general, but it can also really help how local customers can find you based on those locations settings that Google reads so highly. If there are location-based Facebook groups that your business can be a part of, participating in those groups can definitely affect the backlink traffic that comes back to your website.
The fourth strategy for attracting more local customers to your business is through reviews. Reviews have become a major way that consumers decide on whether to choose one business over another. The simplest way to generate more reviews from your customers is to simply just ask them. Reviews are very important for attracting customers to your business who haven’t been there before. Also, when they’re comparing you to a competitor in your local area, your reviews are highly valuable and will determine whether they go with your business or not.
How many reviews do you have for your business? Please share how many reviews you have for your local business in the comments below. You want to make sure that your customers feel like they’re heard and appreciated for a positive review. So if someone leaves a positive review, you want to be sure to thank them. And if someone leaves a negative review, you want to be sure to deal with that problem and thank them for being honest, because that’s not always an easy thing to do.
My fifth strategy for attracting more local customers to your small business is through Facebook ads. Facebook ads is a really powerful way to attract local customers to your small business at a very affordable price. If you have any budget to work with, then Facebook ads is definitely where I would put that money. Social media advertisements for local business is a seriously underpriced opportunity that not enough small businesses take advantage of. Have you tried using Facebook ads to attract more local customers within your geographical area to your business? If you have, comment below with yes. If you haven’t, comment below with no. So now you know exactly how you could start attracting more local customers to your business using online marketing. Are you wanting a more detailed understanding of digital marketing? Well, I’ve created a step-by-step process within my digital marketing guide that is available at the link below for free download. You liked this video, please let me know by hitting the like button below. Subscribe. Comment with what you liked about it. Also, share it with your friends. Thank you for watching this video.
I hope you have a great day, and I’ll see you next time. .
[2019 Update] How To Advertise On Facebook! Exact Step-By-Step Tutorial Shows
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This video is an extremely tactical free Facebook advertising training that walks you through the process of launching a new Facebook ad campaign. You get to see how the newest version of Facebook’s ad manager makes the process of creating Facebook ads easier than ever.
Once your ad campaign is launched if you are wondering how to analyze your Facebook advertising data, these videos show exactly how I scale my Facebook advertising campaigns: https://www.youtube.com/watch?v=mcAE1…
These are interest-based ad sets that require you to have a list of Facebook interests that you’re focusing your advertisements on…
I call this process stealing your competitors customers and you can check out my video that shows how to do this here: https://www.youtube.com/watch?v=1g17t… There are many more bits and pieces to the Facebook advertising puzzle…
Like setting up your custom conversions, getting your pixel in place, setting up your custom audiences, etc. For detailed videos and tutorials that will help you with all of those steps, check out my post on how to advertise on Facebook here: https://www.milesbeckler.com/how-to-a… Now you know how to run successful Facebook advertising campaigns… Get out there and get you some conversions! 😉
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We all know clients love re targeting campaigns since they are so effective. But we also know clients want market penetration and to reach new customers whom have never heard of them.
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Hey Miles here, milesbeckler.com.
In this video you’re going to learn how to advertise on Facebook. This is a September of 2018 update I’m going to show you inside of the ads manager as it currently is today because they’re always changing it so we’re gonna launch a campaign together you’re gonna follow along on my screen on my computer I’m essentially implementing my $5 Facebook Ads strategy.
you can learn much more about that strategy through the playlist I have here on the channel
I’ll put the link to the blog post in the description and the biggest part that you really want to follow one of those two links for is because I teach you how to analyze the data when you start getting data back in
I went back to an older ad set and I analyzed the data four times in four weeks
because it’s not just about launching your campaigns on Facebook to the world but it’s how do you analyze it is it working what do I increase what do ideas what do i scale etc
so that’s really important and the resources for you on that are the playlists for the $5 Facebook campaigns or the blog post for that
now again as I mentioned we’re doing that $5 Facebook Ads strategy this is the brief brief overview of what it looks like
we’re gonna set up one campaign that’s gonna be a website conversion campaign because we want to leverage Facebook’s machine learning system
I’m gonna focus it on the lead level you need 50 conversions per ad set per week in order to get that benefit of running these kinds of campaigns
that’s why I’m not kind of focusing these on checkout or Add to Cart conversions but lead conversions for my business
then we run each ad set individually there’s one interest per ad set
I start them at $5 per day and then we run all of them back to one AB so all of the social proof cumulative from all of these different ad sets really builds the engagement on our one ad
so this is kind of an overview image that I created to try to make it understandable of what we’re creating
now I have a little notepad the demographics the interests I’m going to include
I got these from the audience insights tool here in Facebook
I have a video that teaches you how to do that the video is called steal your competitors customers
then I have my exclude audiences these are people who have already taken actions that I don’t want see my ad
right so somebody who’s already a customer or already a lead or already at my website or has engaged on a post
I want to remove them from the audience so they don’t actually see the ad because they’ve already taken an action then I’ve got the ad copy and I’ll show you how to go pull your past ads as well so that’s it for the setup and let’s jump right in out one more thing there is one more thing on the setup
I’m using custom conversions to identify the goal I’m using the website pixel the the Facebook pixel and the custom audiences
I have separate videos on each of those if you need to learn how to use those to get them in place
but moving forward at this level you need to have those things in place so I create I click the green create button to get started and I’m gonna name this campaign just with my brand and then today’s date so 8 31 18
and then I want to set this to a conversion based ad now I’m gonna simply copy the campaign and duplicate the name as the ad set and the ad
if yours doesn’t look like this if you’ve got a very different look you want to switch here to the quick creation they have the guided creation
which is another way to build campaigns this is how I run it obviously and then we save to draft
so our approach is to set up one campaign with one ad set then we’re gonna launch it to the world
this is kind of our framework this is our skeleton then once it’s launched we go back in and we duplicate out those ad sets and it’ll pick up the ad and everything gets easy it’ll make sense in a minute
welcome to the new ads creator here on the left this is the big area that has changed and this is really helpful for creating ad sets like this
you’ll see how that works here in a moment
so the first thing we’re looking at here is we got the campaign name we’re on the campaign level then there’s the ad set level in the ad level
everything looks good on the campaign level so we click into the ad set level here on the left and it brings us in
now you can see the first question it has is what is my conversion event location this is a custom conversion
I have already set up this is a custom conversion base on a page that they reach
this tells Facebook they brought me the kind of person I want someone who converted
so this is what Facebook’s machine learning is going to optimize for I need to get 50 conversions per week in order to really get the benefit of that which is why I focus on the lead level
now they’re always adding new things I keep it really really simple with how I set these up
I run $5 a day to start I’m trying to force Facebook to bring me the highest quality traffic that they can and I only increase my budget on Camp ad sets that prove to bring me leads and sales within my KPI or key performance indicator
so it wants to automatically run that’s totally cool now we get into the audience part and I want to set up not just a custom audience but I want to use those Exclusion audiences that we talked about
so if you just type in here this is what it’s going to include so if you want to retarget your website visitors you search for your website visitor audience here and that will retarget them
I want to set my framework up to exclude all of the people who have taken action that I don’t want them to retake
so I’ve got it written down so I don’t forget but ultimately I’m gonna search for these real quick I named them pixel when they use the pixel
so I’ve got the I forgot three pixels I’m gonna add here I’m gonna add all of these so essentially these are pixel based audiences when someone kind of takes a specific action that I want them to take they get added to these pixel audiences then I exclude them from my main campaign
let me go take a look at my notes make sure I get all of these so I got the pixels I want my visitors let’s type in visitors
because I named and you name these whatever you want I am going to all visitors is the big one that I want to remove
and then let’s go look at post engagement so this is something you can set up that’s pretty good the post engagement for anyone who’s engaged on your post or your ad what that will do is it will eliminate anyone who has kind of left you a comment or giving you a thumbs up on your advertisement they will no longer see your ad so it keeps your frequency number of your advertising down based on people who have engaged
so if somebody gives you an angry face or leaves a comment like why am I seeing this I don’t want to see this that will instantly exclude them through this engagement audience and somebody says thumbs up thank you I got it it’ll also exclude them from that audience
so you don’t keep displaying your ad to somebody who doesn’t need to see it
I want them to find more people who haven’t seen my ad that’s how I help force them to do that
so for me on this brand I go for the big four Australia United Kingdom Canada and the US so I just typed these in here give me one quick second perfect so this is where I’m advertising and then I leave languages blank unless you’re if
if you’re doing English based advertising not many people put that their language is English so this can actually eliminate people for my gender I have 25 to 39 year old women
so let me set that up real quick
women now this is the detailed targeting this is the interest based advertising that we’re doing
so this is where I take what I got from the Facebook audience insights tools those competitors of mine whose audience I can steal
I’m gonna go one interest per ad set and I’ll show you how we duplicate that out over time but for right now I just put in the first one which is yoga
so it should pull right up click on it so yoga the interest now I’m focusing this ad set on yoga and I want to click out of there
it’s always trying to get us to expand our interest Facebook is trying to give you an infinite number of ways for you to essentially spend your money
I choose not to use this because I’m split testing all of my audiences
this Facebook mashes up everybody in the world into one audience you don’t know what is working and what isn’t working and you’re reliant on the air machine learning system
I prefer to keep everything separated out into ad sets so I can see clearly the yoga ad set is not converting well the Oprah ad set is converting well
I then move my budget from the yoga ad set to the Oprah ad set that’s converting well
that’s the basic theory
I leave the connection type off this is how you would choose somebody who’s connected to your fan page
and then I edit placements again Facebook loves to spend our money as advertisers and I’m not really a fan of them wasting my money
so I turn off actually just about everything except for Facebook feeds
which takes a quick minute if you are wanting to to advertise in Instagram or you’re wanting to advertise in stories I highly recommend that you create a separate advertisement that is specifically tailored for the user experience in that area
I’m creating an ad that is specifically designed for the timeline that’s all I want to do is show up in the main Facebook Timeline
so that’s it I’ve got it Facebook feeds I’m going warning at the bottom Facebook says warning you’re gonna get fewer engagements but don’t worry they have two points something billion people that you’re advertising and reaching to
I let it go to all mobile devices sometimes you want to choose only when connected to Wi-Fi what that will do is generally limit your audiences to people when they’re at home on their mobile devices or at work or somewhere where they’ve taken time to log in
this may mean that they have a higher likelihood of grabbing their credit card and purchasing your oto if that’s something you’re interested in
test it on and off it obviously limits the reach of your audience in that but it’s something that you can ultimately play with to see how it works
everything down here in optimization and delivery I leave exactly as it is I’m just gonna let it run as is
then I’m gonna scroll up and see if I got it right because there’s a lot of little moving pieces here and I don’t want to miss anything at it placements perfect
connection type yeah yoga okay let’s see here women 25 to 39 got my countries dialed in right I’m excluding all of my main audiences and that’s it
so it says that my reach is 320 to 1300 I just flat-out don’t believe that number because when you hover here you can see that yoga interest has 186 million individuals in it and there’s no way I’m excluding that many
so I’m literally just gonna ignore this and they even say that my results are likely to differ from that
now I’m done in the ad set level so I just click over here on the next lower level that’s indented and that brings me to the advertisement
now I don’t have an ad so it’s like oh no you don’t have an ad this is a huge error obviously the first thing we want to do here is choose the page that we’re actually advertising through
if you want to run on an Instagram account you choose an Instagram placement but again please please PLEASE separate out your Instagram ad campaigns and run native ads that are good for Instagram it’s a different shaped image it’s a different user experience honor that and you’ll get better results I guarantee it
so ad name I’m just gonna leave this up here actually I’m gonna put new just to keep myself organized cuz it’ll make sense in a minute what’s going on
so there’s essentially two things we can do here we can create a new ad or we can use something that we’ve already created through this use existing post
I want to show you how to do both we’re gonna set up a new ad first real quick just to give you a quick idea of how I do that it’s it’s not my most thought-out ad because I’m trying to show you how to set up an ad then I’m gonna show you how I go grab one of the other ads in case you haven’t had that you’ve been running that you want to keep all of that kind of social proof in your direction
I like image ads that’s there I’m gonna select an image we have the ability to let me see here it’s gonna bring me in so this brings up account images it’s looking through all of your past images you’ve put up but you can click on stock images and you get free stock images from Shutterstock
I’m gonna put stress woman one quick second here
now the whole point of my advertisement and I’ve got a lot of videos that go into the art of writing advertisements um
the whole point is I’m offering a meditation to help them relieve from stress so a picture of a stressed out woman is kind of where I want to go
I’m gonna do that one right there I think that’s a good example I’m gonna click confirm
so now I have an image I’m gonna send them to a website so I’m going to enter the URL is what it wants next
which I’ve got down here the display link I’m gonna put the same thing now it’s gonna start building this ad over here on the left for me and we have essentially three areas of text that we can work
so there’s this text box up top there’s the headline and then there’s the newsfeed link description and it’s built very similar to how it’s laid out here the text goes above the image like the normal post that you create the headline is the big bold content here and then the newsfeed link description is a little extra text
so what I’m going to do is I’m going to take my above image text here and I’m gonna pop that in there you’re gonna see it build it out as we go and I’m okay with that display link being this here then the headline I want to use this and then a very simple call to action
click the learn more button now is essentially I’m telling them what I want them to do the learn more button some people I know tested it and they actually got the better results with they learn more
it allows you to create overlays in different languages I really don’t I keep this all super simple
it’s got it already set up on my correct pixel and that’s it at this point I’m ready to publish this advertisement
then you want to wait until you start getting traffic to this one ad you want to see that the ad has been reviewed and then it’s working you want to see your first few pennies spent in the deliverable on this ad set
then you come back and you clone it out repeatedly
but you want to let it get traffic and get approved by Facebook first
so you don’t give them 30 different ads to approve all at the same time
you give them one let them approve it go back and when you start your duplication process it duplicates already approved ads
now I’m not gonna publish this as is because I want to show you how to pull in an ad that’s already working
but if you created your ad you click publish in the bottom corner and it goes out for those of us who have ads we’ve been using you simply click use existing post and I’m actually going to need to kind of change windows a little bit and go grab that old ad
because I don’t have the URL open and when use existing post comes up there’s gonna be a link down here that says enter a post ID
so it wants me to be able to select a post but this enter post ID allows you to put in the ID from any post you’ve ever published whether a hidden post that was just an ad or an actual previous post
so I need to go real quick and grab that URL this is all gonna stay here I click this edit window and it slides off
now I’m gonna X out of the campaigns we’ll get right back to it so I’m back in the ads manager and this ad right here is the one I want to grab
so I am actually the lower version they’re about the same thing so I’ve selected the ad I want to include
I click the little edit kind of pencil and then I’ve got this box with the arrow pointing out I’m going to click this and I’m gonna say I want to see the post Facebook post with comments I hold ctrl and click and it opens it in a new tab
so now this is the actual post the the real posts that I want to copy and right at the end you see this long string of numbers this is the post ID so I simply copy the post ID and you can see I’ve reached 48,000 people this one’s got you know hundreds of comments hundreds of shares so I want to bring that social proof into my current ad set itself
now that I’ve copied again the post ID from the end here then I’m gonna go back into my current ad set I’m working with so I click the edit it slides that all the way over so this is the Edit window that pops out I uncheck the one I just grabbed and here is my new ad because I put new in it so I could see it and it’s got my name
so I tipped the box and then I go click the pencil and it’s gonna slide that window out and now I’m back in the edit screen where I left
I hope that wasn’t too confusing but that’s just kind of how it works so again it by default it says create ad I’ve chosen use existing post and now I’m gonna post or paste not post in and I clicked submit my actual ad ID and you’ll see it just goes and pulls up that exact ad for me
so it’s got all my social proof right in here and I’m gonna click publish
now since this ad was already active it’s going to launch more quickly what we’ve essentially just done is built out the basic structure that I’m going to leverage for my additional kind of audience insights right
so I’ve done the yoga one here now I need to go create these
you can add up to 25 in sequence really really efficiently this tool on the left of Facebook’s ad manager it gets a little iffy after you get to 25 it only is built to hold 25
I used to say do 30 ad sets you still can you just kind of got to go back and do it manually so it’s really easy up to 25
now in this image right we have our campaign all of our different ad sets this is our goal and our 1 ad
now I want you to look over here so this is our campaign the least indented one is the campaign level the first indentation is our ad set and then we have all of our ads
so what I’m gonna do is I’m gonna here on the ad set level right the middle one and give it one quick second it’ll pop up my options and then I’m going to duplicate oops I clicked twice forgive me
now can ask me how many times do you want to duplicate this over
now you have the ability I don’t want to add any placements that’s new stay out of here Facebook uh-huh so you can duplicate out as many as you have right so I could easily just go tell it you know what do I have here 1 2 3 4 5 6
I can go tell it 6 but I want to show you how to do it one by one just so it’s really easy
so I click duplicate again I was on the ad set the middle level right here and I clicked duplicate one time and you can set it to 20 if you have 20 and you see what it did it just created a copy version right here
so this is my original ad set this is the original ad it copied that and I’ve got this new one here so I’ve got the copy in the name that shows me what I’m working with and what I want to go down to is right where I put in yoga last time
everything else stays the exact same I remove yoga and now I’m gonna go add what my second one is which is Gaia TV
I think it’s guy at TV kind of TV that didn’t pull up so I think it was gyeom see up there it is Gaiam TV
so now on the right I can see the different interest so gyeom has 243,000 this is the bigger one so that’s what I’m choosing
then to keep myself organized and I didn’t really write yoga in the first one
now I’m gonna put guy on here and this just helps me on the reporting side it allows me to really easily kind of keep an eye on things
so to keep it super organized this was my first one that was for yoga so I’m gonna click in here and you can see it’s highlighted blue now
I’m gonna go ahead and add yoga just so I know what interest it is so when I’m looking at him I just get a quick idea of what is working when I’m looking at the different the analyzing the data which you’ll see in those videos below
so now I want to kind of duplicate this out again I’m gonna show you how I can duplicate and I can duplicate either I can duplicate the gyeom level or the yoga it doesn’t matter they’re essentially the same thing
so I want to duplicate and I’m gonna choose to do three duplications at this point
and what it does is it highlights them all green and it adds the word copy
so that’s how I’m identifying so on the left you can see these are my three new ones it has added copy to the name
now it by default has set this up where they’re all three highlighted you notice this one’s blue this one’s blue this one’s blue
now if you do any edits here it’s gonna edit all three of them
this is why I recommend if you’re new go one at a time it’ll save you some oops I just accidentally changed ten things I didn’t want to moments
so now I’ve highlighted the next one in my series you can see it says gyeom copy so I know I’m in the right place and then I go the next one is Oprah so I scroll down to my interests
I eliminate gyeom and then I go type in Oprah Oprah Winfrey click on that I scroll to the top
I have an Oprah now this ad set is done that I’m gonna click on the next one I’m only gonna do this these three more times
I’m not gonna go do all the rest of the ones I had I just want to show you really clearly headspace which is a meditation app I’m just gonna type that in here since I’m up top and now I scroll down and I X gyeom out and I type in headspace
and I want this one I could probably actually set up one for each and again I would set them up separately but I just want the one that says headspace
so I’m done there I click on the next one that still has gyeom copy as a name
I click X from the guy on here my next one is meditation
here’s meditation so that’s 113,000 and if I wanted obviously I could do any one of my other ones I could do Eckhart Tolle a who’s an author
you see KH there he is so he’s an author he’s got a million and this is the game one interest per ad set is ultimately what we’re doing here and I come up to the top and I make sure I put Eckhart Tolle up here and that’s it
so at this point I’ve gone through the ad set level of each and every one of them right I only worked the ad set but below each it has duplicated out the different advertisements
so when I click on this you’re going to see it automatically used that same existing post
so it automatically pulls in the one advertisement on all of these different ad sets for me and that’s really the name of the game
I want to show you this image one more time to really make sure this was clear
so we started by creating the framework it was the name of the of the campaign the name of the first ad set and the name of the ad
I went in essentially the campaign was all done the real work comes in the ad set level where we’re focusing on our demographics
we’re focusing on what audiences were including or excluding and we’re adding our first interest at that point
then we change where we want it to display I wanted it only in feeds if you want it to be on Wi-Fi only for mobile only desktop only mobile etc
all of that’s handled in the ad set and you want to get all of that set up once you don’t want to go back in and change access once they’re published
then we either built the ad or we grabbed the ad we kind of reused an old ad that has some social proof
then we launched that to the world so it was one campaign one ad set one ad and then we’ve used this new duplication feature to duplicate out at sets two three four five and we just go into each one we change the interest we change the name on the ad set it automatically links it over to our ad for us
then we go to the next then we go to the next and really it’s that simple that is how I’m still building my campaigns and I’ve been building my campaigns in this way for probably two two and a half years
at this point my last campaigns that I just finished running ran about twenty thousand leads in 30 days with an average cost per lead of about thirty four cents
when you take into account all of my one-time offer sales and my one-click upsell sales it cost me about five hundred dollars to bring in 20,000 leads
this is the potential of Facebook advertising and again when I’m going through this process I want to set up each and every ad set as a standalone interest or custom audience or look-alike audience right
one per ad set and I make them all compete against each other I force Facebook to put them into competition and I monitor which ones are bringing me leads within my KPIs or key performance indicators
I then monitor which one of these ad sets are bringing me in customers with OTO sales within my key performance indicators
the ones that bring me leads and customers at a good deal I go duplicate I go add more money
I take them from five bucks to ten bucks ten bucks to twenty bucks twenty to thirty and I keep going incrementally
I rarely increase them more than ten or twenty dollars a day I increase the budget and then I let it sit for a couple of days and I go look how do my numbers do did my numbers keep up did my numbers go upside down if the numbers are still within my KPI I increase my budget a little bit more
this is a very broad overview of how to analyze the videos I will make sure probably probably here is going to be a link to a video series that really goes in-depth you actually follow me along with a campaign
it’s a four video series I’m always give yourself like 24 to 48 hours for Facebook to start driving you quality traffic
but that’s the name of the game then you monitor it you turn off the ones that suck and suck means really expensive leads and really expensive customers and you add more money to the ones that don’t suck that bring you in great price leads and value-priced customers
and that my friend is how I advertise on Facebook with the newest Facebook ads manager update this again was recorded on August 31st of 2018
so this is a great update for the last quarter for q4 of Facebook advertising go forth and create your success my friend create your luck it’s it’s massive action is what really the job done you’ll learn a lot by going through the motions
I hope this video has been helpful and valuable if it has give me a thumbs up here feel free to grab the URL and share it in a group if you know a bunch of entrepreneurs who would get value from seeing how this is done
if you have any questions for me about the process about my advertising strategy or anything get at me in the comments when I have time I do try to respond to as many comments as I can and on that note I’m gonna call it so go forth create your ad campaigns test your ad sets against each other build all of your social proof up into one advertisement you get one of these behemoth ads it has thousands of shares and likes and it just adds so much value when a new person getting exposed to your brand for the first time sees all that social proof on your advertisement it really adds a lot and this is how I do it that note i’ma call it so thanks for your time I look forward to connecting with you on the next video be sure to subscribe if you haven’t got a new video coming out in a few days it’s gonna be awesome until we connect again thank you very much for your time and be well
If you fix a problem, you do it in a way that is simple, effective and affordable and if your customer comes to trust your words and actions – they’ll buy anything else you present to them.
They’ll go out of their way to keep buying from you because what they know about you is more comforting than what they don’t know about someone else’s pitch.
Take advantage of this by making it easy for customers to share you with their friends, neighbors and colleagues.
Make them feel like a champion for your business and they’ll willingly become an unpaid member of your sales team.
For example, you could offer a coupon for a percentage off their next purchase if they post a positive review on Yelp, share a photo of their new service on Instagram, or tell others about their experience on Facebook.
Most small business owners would love to have a three-year and five-year plan, but the reality is they often have a one-week plan and it’s a rough draft.
They generally don’t respond well to future ROI messages or value received over time because mostly they are usually looking to fix something right now.
“Do not go where the path may lead, go instead where there is no path and leave a trail.”
– Ralph Waldo Emerson
It’s easier to follow established career paths and societally acceptable professions, but if that’s not going to make you the happiest version of yourself—then it’s your responsibility to deviate from the path. Welcome to entrepreneurship.
Leaders carve out their own path instead of following the masses. Use this motivational quote as a reminder that it’s up to you—to inspire others to follow you.
You can’t expect people to flock to your cause; give them a compelling reason that they won’t be able to ignore you any longer.
Do You Want to win the business?
Click below about the pain you have today, fix the problem that will get them immediate relief and then talk about the future.
What About Businesses That Don’t Have
A Verified Google Maps Listing?
We all know Google is changing the rules in a really underhanded way. They want to make more money, so they are pushing natural businesses further down their page in place of Advertisements as shown in this image.
Sponsored and Google Adwords Ads will always show up first.
But with a local search such as “phoenix plumbers”as shown in the image, the next best thing is the GMB listings.
But NO BUSINESS can show up there without first having a Google My Business profile.
Businesses want to be listed in Google, they just don’t know how.
Setting up a GMB for a business click below how we can help
Setting up SSL
These are the % essential Checks I can offer for your website 2019
But what does this all mean for you?
OPPORTUNITY!
You maybe wasting your money on something as useless and outdated as YellowPages, think how good you are going to look when with the same amount of money you are spending there, thing like Facebook Ads, Maps Listings, Star Ratings in Google and the like…and getting results .
DOMINATE Gold Coast LOCAL SEO: How to Advertise Google My Business Reviews on Adwords with Location Extensions
We help small businesses go from good to great and I want to help general contractors, construction workers, services business. It can be house cleaners, chimney repair, kitchen remodelers, concrete driveways, concrete repair, any service based business. I’m going to show you how to utilize Google My Business with Google Ads in order to drive tons of leads and I’m just giving away advice here. We do digital marketing. We also just help small businesses and entrepreneurs head upward and forward. I love helping people become an entrepreneur. We help you reduce taxes, but just pay attention here, if you have a service business. Now, everybody knows right now one of the biggest problems for small businesses is it is incredibly difficult to win on Google. Not only that, we’ve got the problem of the aggregators. The aggregators are HomeAdvisor, House, Thumbtack. So let’s just say I search a core commercial keyword. Now, core commercial keywords are the keywords that matter the most to you.
They’re your core services. They’re not long tail keywords or anything like that. If you do kitchen remodeling, bathroom remodeling, the keywords that matter the most to you are kitchen remodeler, bathroom remodeler, remodeling contractor, right? If people are searching remodeling contractor, what does that mean? They’re looking for a contractor. That’s going to be so important to win on. For example, if a core commercial keyword could be house cleaning companies. If I’m looking for a house cleaning company, what does that probably mean? It means that I want a house cleaning company.
I know that I need a solution. These are hard to win. These are competitive keywords and not only that, but we’ve got these aggregators down here which are just disgusting. You’ve got Yelp or HomeAdvisor, Thumbtack, care.com. Here’s what I want you to know guys, if you have a service business, should you be investing in Thumbtack? Should you use Thumbtack a lot? Thumbtack, there’s a bunch of these. HomeAdvisor is probably the one that most people use the most and HomeAdvisor I’ll make them pay. When you build out your HomeAdvisor profile, sure you can get leads right away. Why do you get leads right away? Because they will pop up in the top ranked Google searches. The moment that Google does not want to award Thumbtack, HomeAdvisor, House, Zillow, and these third party aggregators that lets you get reviews and then they have customer testimonies. The moment that Google doesn’t reward them, they’re not going to be worth anything.
Not only that, would you build up those profiles on Angie’s List and different HomeAdvisor. You know what happens? You’re building up their domain authority, you’re helping their company out, and why would you invest into their digital presence? I want you to invest in your own. So if you’re a consultant, a digital marketer, if you help small businesses or any business with digital marketing, you better be telling them that Google My Business is the most important thing to invest their time in right now. And the reason why it’s the most important to invest their time in is eventually what’s going to happen here, out West they’re already doing this, but eventually what’s going to happen is Google’s going to have Google home services.
They’re going to take over Angie’s List, Thumbtack, Home Advisor, House. I could foresee them getting into the real estate space if they can get through the bureaucracy of government. I’m telling you, when you invest with Google, you invest with Bing, you invest with Facebook, they’re the ones that are going to win because they hold the keys to the castle. Right now your version of this is your Google My Business account.
Lets Get Started
Back to the original idea here, you’ve got your core commercial keywords. Help plan out your core commercial keywords. The other thing that you should be doing is your core commercial keywords. Here’s an example of a website that understands their core commercial keywords. This is a site that I run. We’ve got concrete driveways, concrete patios, concrete driveway aprons. Your site should be marked up and optimized in a clean way and showing that you do work around your core commercial keywords.
You need to decide not only the keywords that are relevant that have search volume to them, but you also need to find out if it’s something that you want to win at. Is it a keyword or is it a service that’s high enough margin that it matters to you? Is it something that you want to do more work of? If you actually want to do more work on it because it’s profitable, then you should go after it. But if it’s a low margin, high effort activity, then you shouldn’t be doing it. So to find your core commercial keywords, you’ll find that there’s some tools out there that you can use. One of the tools that I will use is called Ahrefs. This is a great tool. It’s expensive, but what you can do is you can create these keywords and I’ve done some research around remodeling.
But The BEST FREE TOOL is Neil Patel tool which plans to take over all the other one CLICK HERE
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So let’s just say you’re a kitchen, bathroom and basement remodeler or maybe even exterior remodeler. If you go to your keyword explorer here within Ahrefs, let’s see if that’s going to reload, pay for the fastest internet on the planet, it takes a long time. Let’s see how this goes. What you’ve got, I’ve done some homework to find out … Let’s do a different list. If you’re a digital marketer, you already know this.
But here’s an example of core commercial keywords that matter for digital marketing, for web design and different types of businesses like this. So basically I’ve done the research to find out what matters the most and when you look here, what you’re going to see is you’ve got the core in this list, this tool, you go into the keywords, you can go start exploring, but you’ve got the core keyword of web design.
That across the entire United States get 63,000 searches a month. The cost per click on Google Adwords right now if we were to advertise with that is $16 a click. That’s highly expensive. Why is that? Because if people search webdesign, chances are there’s a high margin, lower effort project about to be done so people make money on it so your cost per click is pretty high. You’ve got life insurance and stuff in that sector or remodeling construction. Roofing is astronomically high. There’s an insurance ones and investment ones that are $45 a keyword because corporate America is bidding on them. But what we’re doing here is we’re finding our core commercial keywords, so in this it’d be web design, web developer, web development, video production, marketing agency.
And what we’re seeing here is there’s a decent amount of monthly searches nationwide. Besides that, these are people looking for graphic designers, website development, marketing agency, general contractor. Instead of kitchen remodeling ideas, here’s an example. You’ve got kitchen remodeling ideas. Let’s look at what the return for that is. You’ve got some people paying up on the top, a snippet to an ad in Lowe’s and then a whole bunch of websites that show ideas.
70 kitchen remodeling ideas. This is a magazine. That doesn’t show intent, they want ideas there. Now you can get in on that, but right now K2 bath design they might be getting some business from this, but they are also probably paying a great deal of money. Here’s their landing page where if we look at kitchen remodelers near me or kitchen remodelers, look at what pops up. On the top you’ve got Google Ads. People are paying. We’re going to be using some of that tactic. Get HomeAdvisor, HomeAdvisor is actually advertising on this. Then you have your local snippet. This is the Google My Business local snippet. Folks, this is one of the most important things you could possibly work on and then you have your organic results. Look at this, HomeAdvisor, Yelp, Thumbtack, Home guide, third party aggregators are winning. Like I said, you invest in them, Eventually they will go away. They also can get you business right away, but let’s invest in your website instead. Let’s go back to my original search. Let’s look at an example. Here’s an example of something that we had done.
I had a local small … So here’s the tactic that I want people to understand work so well. If you use your Google My Business profile and you go in and get a ton of reviews on your Google My Business profile that are authentic and real, then what we can do is in about a 10 mile radius around your business, we can dominate. And the way you do that as you use Google Ads with a local extension tied to your core commercial keyword, Google Ad. So here’s an example. You search graphic design companies. If you’re a graphic design company in Prior Lake in about an eight mile circle around Prior Lake Minnesota, here’s what’s going to happen. We wanted to win with Neon lizard Design, so what we did is we found that keyword and a couple other keywords, we created an ad for it. Here’s the ad that she wrote,
Neon Lizard Creative, local quality graphic design in Prior Lake Minnesota.
Gold Coast Restaurant,Italian Restaurant in Surfers paradise.
GOOGLE LOCAL EXTENSION
Professional results, great value. We’re spending money every time this goes up, but then what we did is we connected her Google My Business account to that Google Ads account and synced a location extension and added the location extension. Here’s why that’s important. Look at what happens on the Google My business results. Down here because she has an extension and where I was searching was fairly close to where she is within her 10 mile radius or eight mile radius, you can only do this in about an eight mile radius, the Google My Business pops up. Here’s another really compelling use of this. When you go into house cleaners near me, that’s a core commercial keyword.
Up top you’ve got your advertisers, down here you’ve got your Google My Business. Here’s a client of mine that I love. We’ve done tons of optimization and work to win in her 10 mile radius. Here’s her business, ten mile radius, she wins in the local snippet here. But now watch this, not only is this the most compelling trustworthy type of ad you can do because people look at that and they go, oh, it’s local. I could see where they are.
There’s my house. Oh, look at that. 30 six reviews. Let’s check them out. I don’t necessarily want to go through here, so when I click, here’s the amazing part of this tactic I’m going to show you. These guys are doing this tactic against my client while I’m looking at the reviews of Tidy Touch, look at what pops up over here because these two had done a Google Ad with a Google local extension. They were able to pop up in the Google My Business. This is compelling. I see 99 reviews and quite frankly, I am tempted to at least check out her reviews. Now on the map here, you’ll see that she’s this dynamic duo, they’re way up North, Tidy Touch is way over here, but I’m down here. You’re going to be able to steal clients if you implement this.
Here’s the Google Local Extension steps that you do.
You find your core keywords that you want to dominate in, make them be core commercial keywords. You should only pick a couple of them and only do about a seven or eight mile radius around your business, maybe 10 to 12 miles. We’ve done some testing and I found 10 miles is really what it is. Once you do that, what I would encourage you to do is create an ad and the ad should be a lot like what we had here. Whatever the top result and in the Google Ad is, you could just cheat and copy off of people. She’s up here not just because she’s outbidding everybody, but also because she’s written an ad that has a high ad rank and has all of the signals working for it. Once you’ve done that, you add the location extension. You actually need to go into your Google account and once you’re in your Google account, you go to a campaign and once you have a campaign, here’s a basic one I don’t even know if we’ve got …
This account isn’t actually on right now, but what you’ll do is you’ll go to ads and extensions and you’ll sync an ad either at the account level or the campaign level or even the ad group level. You’ll add an extension and what you’ll do is you’ll do the location extension. This one right here, location extension. And if you’ve synced your Google My Business, you’re going to be able to sync your locations tied to your Google My Business account. If that’s not working, you’re going to have to go into your setup and do a little bit of work to get that there. Once you’ve done that though, I tell you what, having a Google My Business account that’s dominant, that has tons of reviews, is going to help you steal search results. Because as you go, most consumers are doing this, you Click on the top one. Either A, you’ll show up on the top or B you’ll be able to dive in like this. That’s a huge win for you. That’s my tips. Hope that was helpful.
